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3 Chocolate Milk Myths, Busted!

Nakaka-hyper daw? Maraming sugar daw? Unhealthy daw? Here are the facts, Mommies!

3min
Happy Kid Enjoying Chuckie

Research has not found that sucrose (table sugar) affects kids’ behavior, and CHUCKIE® has less than 10g of added sugar plus the same calcium content as milk. Here is the truth behind the three most common chocolate milk myths. 
 

Myth 1: “Nakaka-hyper daw!”

Not quite! Research has not found that sucrose (sugar) affects kids’ behavior.*

A study published in The New England Journal of Medicine put this to the test:*

  • Who: 48 children aged 3 to 10.
  • What: Each child spent three weeks on a diet high in sucrose and three weeks each on two control diets. A control diet is the comparison diet which was low in sucrose.
  • Double-blind: neither the families nor the researchers knew which diet a child was on, so their expectations could not affect the results.
  • Result, no significant differences: the children’s behavior and test scores were about the same on every diet.

     

Hear it from a nutritionist
 

Myth 2: “Maraming sugar daw!”

Not true! CHUCKIE® has less than 10g of added sugar.

  • Part of its sugar comes from lactose, the natural sugar in milk.
  • Lactose is less likely to cause cavities than table sugar and helps the body absorb calcium.

     

DID YOU KNOW? CHUCKIE® is Green under DepEd Order No. 13, with less than 10g of added sugar and less than 120mg of sodium.***
 

Myth 3: “Unhealthy daw!”

Not true! CHUCKIE® has the same calcium content as milk, plus iron, zinc and vitamin D.**

Every 180ml CHUCKIE® has OPTI-GROW®:

  • Calcium (258mg) and vitamin D (1.65mcg) for strong bones
  • Iron (1.5mg) and zinc (0.75mg) for sharp minds
  • Protein (4g) for growth

     

Same calcium as milk? See how →

Quick answers

Does sugar make kids hyper? Research has not found that sucrose affects kids’ behavior or cognitive performance.*

Is CHUCKIE® school-friendly? Yes! It is Green under DepEd Order No. 13, perfect for your buddy’s baon.***

Is CHUCKIE® as nutritious as milk? It has the same calcium content as milk, plus iron, zinc and vitamin D.**

Myths busted! Add CHUCKIE® to your cart and pack it in your buddy’s lunchbox. Buddy sa Saya, Buddy sa Sustansya! 💛

 

More for Mommies: Bring CHUCKIE® to School!  |  Why CHUCKIE® is Your Kid’s Baon Buddy!
 

References

*Wolraich, M. L., Lindgren, S. D., Stumbo, P. J., Stegink, L. D., Appelbaum, M. I., & Kiritsy, M. C. (1994). Effects of diets high in sucrose or aspartame on the behavior and cognitive performance of children. The New England Journal of Medicine, 330(5), 301–307. https://doi.org/10.1056/NEJM199402033300501

**Based on the Philippine Food Composition Table.

***Department of Education. (2017). Policy and guidelines on healthy food and beverage choices in schools and in DepEd offices (DepEd Order No. 13, s. 2017). 

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