You’re here because you’ve scanned the unique QR code on your KitKat®.

Well, we’re glad you did because now we can tell you all about the good your break is helping to do!

See that KitKat you’re currently munching on?

It’s part of an innovative programme that, among other things, allocates forest and fruit trees to the cocoa-farming families in Côte d’Ivoire and incentivizes them for planting and maintaining the trees.

By rewarding the families for positive agricultural practices, it not only increases their income, but also benefits the local environment too.

Let’s talk about what we have achieved so far. In 2022 alone, the Nestle Cocoa Plan distributed over 1 million fruit and forest trees. That’s six zeros!

These trees went directly to the cocoa farmers we work with in Côte d’Ivoire. We wanted to build on this with the income accelerator program and plant even more trees.

Why is this so important, you may ask? 



Well, additional fruit and forest trees provide much needed shade for the cocoa trees, reducing the impact of climate change. 



What’s more, planting a varied range of trees helps support the biodiversity of the area, improves soil health and in turn support the local ecosystem. So you could say, they are literally good company to the cocoa.

So how does it work within the income accelerator? 



We incentivise farmers to plant a minimum of 10 trees on one hectare in the first year. Like our chocolate bars, the process is neatly wrapped up. We deliver the trees to the cocoa farms, and once they’re planted, the incentive is delivered directly in the hands of the cocoa-farming family through mobile payment.

Even better, these incentives are the same regardless of farm size, so even those with the smallest of farms can earn, ensuring that no farmer is left behind. Our involvement doesn’t stop once the trees are planted. With the support of our partners, we check in on the trees to make sure they are growing and thriving.

We aimed to plant 100,000 trees in year one, but we’ve already planted over 200,000.

We plan to keep this number growing and growing – like our trees – with our ambition to plant another 300,000 trees in the next year. We believe that the more forest and fruit trees that are planted, the better it will be for cocoa farmers, their families and of course, the cocoa too.

So far, the programme has been rolled out to 10,000 cocoa-farming families (and counting) in Côte d’Ivoire. It doesn’t stop there though! This is a step on the road with the ambition to expand the programme’s reach even further. First by extending our coverage in Côte d’Ivoire and entering in Ghana and then aiming to reach 160,000 cocoa-farming families in our supply chain by 2030.

In cocoa-farming communities, it’s still common for women to be completely financially dependent on their husbands. And unfortunately, there’s a wider gender equality imbalance that influences this. If women had the power to make decisions and support their families with secondary income, it wouldn’t just fortify households – it would also play a big part in tackling child labour.

So, here’s another way each Break for Good helps us supportthe 10,000 cocoa-farming families in Côte d’Ivoire. We’re empowering women in these communities with more opportunities to succeed.


We’re taking a holistic approach that falls into two main pillars: splitting incentives equally between the heads of each household, and providing training in gender equality and income diversification. We know, that’s a lot of long words.

The aim? To encourage gender equality, help partners share financial responsibilities and ultimately build more resilient households.

We’re training women to start small businesses or activities that bring in a second income for the family. These include beekeeping, raising livestock such as chickens, and selling vegetables from community-led gardens.

The income accelerator program then distributes a €100 incentive for diversifying incomes – a great launchpad for developing a new business idea. And these, again, are securely sent directly to the women.



But gender justice isn’t just a women’s issue. Employing the Gender Action Learning System methodology, we’re training women and men to recognise that they can achieve more and live a better life if they work together. A woman can farm. A man can help around the house. And together, they can make sure their kids are safe, fed, loved and educated.

We’ve also been helping set up Village Savings and Loans Associations within communities. Self-managed and selfcapitalised, these woman-focused schemes encourage saving, and provide loans for small business opportunities. With financial barriers broken down and self-confidence boosted, women can become changemakers in their communities. 



Here’s to new opportunities!